Approximately half of the world’s gold is reserved by governments as gold ingots. Gold has always maintained its value. From 1840 to 1900, thousands of people during gold rush traveled to California, Colorado, Yukon in Canada, South Africa, Australia and specially Hawaii to take their chance to get their hands to gold

Photography of this precious metal, jewelry and such metals is one of the most important and pleasurable fields of industrial/artistic photography. This field of photography requires unique experience, instruments and equipment which can be provided by PHOTO & DESIGN studio.


Creating Jewelry Advertising Videos
(with out Without Model) for Commercial Use





Jewelry (British) or jewelry (American) consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets. Jewelry may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example. For many centuries metal, often combined with gemstones, has been the normal material for jewelry , but other materials such as shells and other plant materials may be used. It is one of the oldest type of archaeological artifact with 100,000 year old beads made from Nassarius shells thought to be the oldest known jewelry . The basic forms of jewelry vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewelry listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common. Historically, the most widespread influence on jewelry in terms of design and style have come from Asia.
The Daria-i-Noor (meaning: Sea of Light) Diamond from the collection of the national jewels of Iran at Central Bank of Islamic Republic of Iran.




Jewelry may be made from a wide range of materials. Gemstones and similar materials such as amber and coral, precious metals, beads, and shells have been widely used, and enamel has often been important. In most cultures jewelry can be understood as a status symbol, for its material properties, its patterns, or for meaningful symbols. Jewelry has been made to adorn nearly every body part, from hairpins to toe rings, and even genital jewelry . The patterns of wearing jewelry between the sexes, and by children and older people can vary greatly between cultures, but adult women have been the most consistent wearers of jewelry ; in modern European culture the amount worn by adult males is relatively low compared with other cultures and other periods in European culture.

The word jewellery itself is derived from the word jewel, which was anglicized from the Old French "jouel", and beyond that, to the Latin word "jocale", meaning plaything. In British English, Indian English, New Zealand English, Hiberno-English, Australian English, and South African English it is spelled jewellery, while the spelling is jewelry in American English. Both are used in Canadian English, though jewelry prevails by a two to one margin. In French and a few other European languages the equivalent term, joaillerie there, may also cover decorated metalwork in precious metal such as objects d'art and church items, not just objects worn on the person.