Page 7 - ROLLAIR | General Catalogue 2023
P. 7

Visual identity    Logo  Visual identity    Logo                                   IranAir visual identity extended guidelines   /  July 2017  5




         THE VERSIONS






         On this page you can see the different versions of
         the IranAir logo, in the corporate colours, in positive
         and negative, and respective versions in black and
         white. The most appropriate colour and format shall
         be chosen according to production specifications.
         Below you can see the different references for correct
         application.


         Registered trademark   Vertical alignment   Black and white   Silver              CMYK or PMS Vs RGB
         Some countries are   We can align the logo   We use the       We use a silver option   According to the
         legally obliged to use the  vertical when needed due  monochromatic, black   in special cases in   production specification,
         Registered Trademark.   to space restrictions.   and white version when  merchandising.   we can choose between
         Use only if legally                      we are not working with                  the direct ink version
         required.                                colour (i.e. in the press).              (Pantone) or the four
                                                                                           colour version (CMYK)
                                                                                           for printing application.
                                                                                           For on-screen viewing,
                                                                                           we use the RGB version.






















        Negative version. Colour             Silver option - merchandising special cases  Negative version. Black & white









                                                                          ®







        Positive version. Black & white      Registered trademark                 Vertical alignment
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