Page 11 - ROLLAIR | General Catalogue 2023
P. 11
Visual identity Logo Visual identity Logo IranAir visual identity extended guidelines / July 2017 9
IRANAIR SYMBOL
IranAir has evolved the ‘ ’ symbol CLEAR SPACE
to be aligned with our logo. Minimum space we need to leave around the IranAir
It should be used in small spaces, symbol.
mainly in our products and favicon
websites. We are limiting the use of the IranAir symbol
x = 1/8 of y
compared to the way we used it before in order to focus
x
the attention on the IranAir logo.
How to use it We will use the ‘ ’ symbol only when
we cannot use the IranAir logo due to space limitations,
specifically every time we need to use the logo smaller x x
than the minimum size recommended (15 mm for an
offline environment or 60 px for online).
The ‘ ’ symbol should not be used in sales and
x
marketing material, merchandising, product names and
events materials as we did before. y
IRANAIR SYMBOL - CORRECT USES
WHEN TO USE IT
When the IranAir logo needs to be used in a smaller
size than the minimum recommended.
IRANAIR SYMBOL - INCORRECT USES
15 mm 60 px
For offline For online Do not change the color Do not rotate or distort