Page 11 - ROLLAIR | General Catalogue 2023
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Visual identity    Logo  Visual identity    Logo                                   IranAir visual identity extended guidelines   /  July 2017  9




         IRANAIR SYMBOL














                        IranAir has evolved the ‘  ’ symbol         CLEAR SPACE
                        to be aligned with our logo.                Minimum space we need to leave around the IranAir
                        It should be used in small spaces,          symbol.
                        mainly in our products and favicon
          websites. We are limiting the use of the IranAir symbol
                                                                                  x = 1/8 of  y
          compared to the way we used it before in order to focus
                                                                                           x
          the attention on the IranAir logo.
          How to use it We will use the ‘  ’ symbol only when
          we cannot use the IranAir logo due to space limitations,
          specifically every time we need to use the logo smaller      x                              x
          than the minimum size recommended (15 mm for an
          offline environment or 60 px for online).
          The ‘  ’ symbol should not be used in sales and
                                                                                          x
          marketing material, merchandising, product names and
          events materials as we did before.                                           y


                                                                    IRANAIR SYMBOL - CORRECT USES
          WHEN TO USE IT
          When the IranAir logo needs to be used in a smaller
          size than the minimum recommended.










                                                                    IRANAIR SYMBOL - INCORRECT USES


           15 mm               60 px


          For offline        For online                             Do not change the color  Do not rotate or distort
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