Page 12 - ROLLAIR | General Catalogue 2023

10 IranAir visual identity extended guidelines / July 2017 Visual identity Co-branding system

A NATURAL WAY

TO CO-BRAND WITH

OUR PARTNERS

We define co-branding as the association of two Example 1 + IRANAIR
or more brands with the objective of enhancing
the value of both, building a more attractive joint

offering and obtaining greater profitability from
the relationship. Our brand as well as our partner’s
brand should occupy the same total area (50- 50)
and are separated by a vertical line, maintaining an
established clear space below both. Here you can see

examples of block areas with different shapes but
same total area:

Example 2 + IRANAIR

Travel
A

Travel

B

C

A = B = C