Page 16 - ROLLAIR | General Catalogue 2023
P. 16

14  IranAir visual identity extended guidelines    / July 2017                       Visual identity   Photo





        INCORRECT PHOTOGRAPHIC




        STYLE EXAMPLES

















        Here you can see some examples of                  1                1                1
        photographs that do not follow IranAirs’
        photographic style.
        Remember that IranAirs’ photographic style
        does not include:
                                                           2                3                3
        1  Photographs that are posed, artificial and/
            or posed looking directly at the camera.


        2   Wide or narrow-angle photography, so as
             to avoid distorting the image.                4                4                5


        3   Photographs of landscapes with static
              shapes.

                                                           5                6                7
        4    Illustrations or other motifs included within
              the photograph itself.


        5    3D photo-compositions, special effects
              or photographic retouching that creates
              artificial environments.


        6    Photographs should reflect the 21st
              century. Avoid objects that are obsolete or
              outdated.


        7   Do not create mosaic or collage with
             multiple images.
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