Page 18 - ROLLAIR | General Catalogue 2023
P. 18

16  IranAir visual identity extended guidelines    / July 2017            Visual identity    Secondary graphics







        OUR SIGNATURE SYSTEM















        Size of the logo                                                  Position of the logo
        To apply the IranAir signature system, the first step
        is to calculate the approximate size of the logo with
        respect to the format used.
        In vertical and square formats, the width of the logo
        must equal 1/5 of Y, “Y” being the bottom of the
        page.
        For horizontal formats, the width of the logo must
        equal 1/6 of Y, “Y” being the bottom of the page.


        Position of the logo
        The IranAir logo is always placed in the upper right
        part of the layout.
        The position of the IranAir logo with regard to the
        margins of the document is 3 times the “n” for the
        top and right margins, and at the bottom we leave a                                       1/5 Y
        protective area of 4 times the “n”
                                                                          Size of the logo




























                                             Y                                           Y

                        Horizontal formatsmats                            Vertical and square formats
                               x 6                                               x 5
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