Page 19 - ROLLAIR | General Catalogue 2023

Visual identity Secondary graphics IranAir visual identity extended guidelines / July 2017 17

The grid

Bearing in mind that we have already defined the Position of the logo
size and position of the logo, the document margins
and guides (grid) have been calculated based on our
signature system.
Remember that you cannot invade the top section of
the grid that contains our signature.
The side and lower margins maintain the proportion
of 3 times the “n”.
Once the document margins have been established,
13 columns are applied without gutters, to be able to
create the movement of shapes and the placement of
texts and images.
Check that the signature system is always equal to the
3 columns on the right.
On interior pages where the IranAir signature is not
featured, the four document margins will maintain
the same proportions of 3 times the “n”.
Size of the logo
Due to the editorial necessity of compiling text boxes
full of information, images and graphics, the space is
divided into 8 columns with their respective gutters
of 4 mm for a Din A4 page.
For horizontal layouts, the number of columns
increases from 8 to 13 for layouts with the signature
system and from 10 to 16 for layouts without the
signature system.

Vertical columns Horizontal columns

x 13 x 16 x 8 x 10