Page 15 - ROLLAIR | General Catalogue 2023
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Visual identity   Colour Palette  Visual identity    Colour Palette                IranAir visual identity extended guidelines   /  July 2017  13




                                                    OUR COLOUR PALETTE












           Below you can see how to correctly apply the
           supporting colours, always starting with IranAir
           Dark Blue and IranAir White and IranAir Blue and
           IranAir Grey.
           If the need arises to incorporate a fifth colour,
           Orange is the first option from the palette, followed
                                                                            Colour sequence
           by Royal Blue. These 2 colours shall only be used
           when it is not possible to represent the content using
           only the main colour and the secondary colours.
           A fourth palette of supporting greys has been created
           as well for digital environments.
           Do not forget that these last two palettes are used
           on a smaller scale and their use is strictly limited to
           charts, infographics and digital environments.
           Main colour

             IranAir Dark Blue                        White
             PANTONE DS187-1 C                        PANTONE DS325-9 C
             CMYK: 100/100/0/40                       CMYK: 0/0/0/0
             RGB: 27/20/100                           RGB: 255/255/255
             HTML: # 1b1464                           HTML: # ffffff


           Secondary colour
             Blue                                     Grey
             PANTONE DS218-2 C                        PANTONE DS67-9 C
             CMYK: 79/33/0/0                          CMYK: 6/5/6/0
             RGB:23/141/205                           RGB: 236/235/232
             HTML: # 1c8dc7                           HTML: # ecebe8


           Supporting colours (charts)

             Blue            Royal Blue      Light Blue       Turquoise  Green  Light  Green
             PANTONE DS218-2 C  PANTONE DS232-3 C  PANTONE DS239-5 C  PANTONE DS244-4 C   PANTONE DS258-8 C
             CMYK: 79/33/0/0   CMYK: 75/0/0/0   CMYK: 48/0/9/0   CMYK:77/15/28/4  CMYK:27/0/15/0
             RGB:23/141/205   RGB: 0/192/243   RGB:122/208/228   RGB:2 0/157/173  RGB:184/225/220
             HTML: # 1c8dc7  HTML: # 00c0f3  HTML: # 7ad0e4   HTML: # 149dad  HTML: B8E1DC


            Green            Purple          Dark Red         Yellow           Orange
            PANTONE DS295-2 C   PANTONE DS176-1 C   PANTONE DS104-1 C   PANTONE DS5-3 C   PANTONE DS232-3 C
            CMYK:48/8/81/0   CMYK:73/93/0/0   CMYK: 21/99/61/13  CMYK: 0/11/80/0   CMYK: 0/40/100/0
            RGB: 145/188/96  RGB: 104/58/150  RGB:176/31/73   RGB: 255/221/79  RGB: 250/166/26
            HTML: # 91bc60   HTML: # 683a96  HTML: # b01f49   HTML: # ffdd4f   HTML: # faa61a


            Grey colour scheme as supporting palette

            Grey             Grey             Grey            Grey             Grey
            PANTONE DS318-9 C  PANTONE DS69-8 C  PANTONE DS330-7 C  PANTONE DS67-9 C  PANTONE DS325  -9 C
            CMYK: 48/40/42/4  CMYK: 30/24/23/0  CMYK: 17/12/14/0  CMYK: 7/5/5/0  CMYK: 2/1/1/0
            RGB: 139/138/136  RGB: 181/180/183  RGB: 210/211/209  RGB: 234/234/234  RGB: 243/244/254
            HTML: # 8b8a88   HTML: # b5b4b7   HTML: #d2d3d1   HTML: # eaeaea   HTML: # f3f4f5
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